The best way
to have a good idea
is to have lots
of ideas.
~ Linus Pauling
In the early stages of re-designing the World of Motion pavilion at EPCOT Center, Disney Imagineers went to Detroit to meet with General Motors, the attraction's sponsor. First there was the obligatory exhaustive tour and way too much yada yada about how new cars are designed and developed—federal safety standards + focus groups with car owners + "this year's colors" = the 2011 Chevy Mediocrity! (Right, the GM-MIT "Stackable" car.)
In a side conversation it seem increasingly amazing to the visiting Imagineers that any auto company ever created even one interesting car. There seemed to be too much over thinking.
Best Sellers. One Imagineer finally asked their GM hosts, "What are the two or three best selling cars GM has currently?"
Funnily enough, they were told, that GM's top two cars (at that time) were designed by two independent design teams.
"What was the secret to their success? What did they do different?"
The two teams were created from young designers. Both teams worked unaware of the other team. Both teams were told to simply "design a car you'd like to drive."
In other words, in their initial design phase they were allowed to ignore federal safety laws and they were never shown ANY focus group findings. The members of each team became their own focus group.
After each team had a car prototype, they added in/on the basic federal safety devices that had to be there to make their cars available to the public. And that's how GM's two best selling cars were developed.
Your Turn. Build it, design it, write it, draw it, plan it...your way. Trying to guess, imagine, predict, or divine what will work, sell, or be the next big ting is all a torturous and uncreative exercise in careful creativity.
No such thing.
Creativity is messy, mysterious, chaotic, obstreperous, disruptive, playful, foggy, illuminating.... creativity is active not merely cerebral. Too much planning, is TOO MUCH.
"Managing" Creativity. If you have not yet watch the Ed Catmull video—twice—follow the "Tea Link" to the post from last Thursday (29 AP '20) and get a little light from the President of one of the most actively creative companies now, or ever. These guys really know their "Cars." TEA LINK